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How to design business cards that actually stand out

Although we often try to downplay the importance of first impressions to relieve some of the pressure of new situations and new encounters, no one can deny that first impressions count.

As a business, you ‘meet’ customers in many ways, such as face-to-face, through social media, via your website, or even using your business card design. That is why the best business cards should always give off the right message. Of course, digital business cards with one-click save options are growing in popularity, but it is often said that the traditional business card will never die out. That is because, despite the convenience of online solutions, there’s still something to be said for a physical offering.

If you would like to learn more about various Business card paper stocks and finishing options, please click here.

We offer a variety of Business card options including StandardHot Foil, Laminated, Heavy-stock Painted Edge Cards, durable Plastic Cards, Raised Spot UV, and soft to touch Suede Cards. If you have any questions about, please feel free to Contact Us by clicking here.

Business Card Paper & Material Options

Take Your Card to the Next Level

When it comes to paper and material options for your business card, the choices are virtually limitless. From different weights, finishes, coatings, and types of paper, you’ll want to pick the best look and feel for your business and personal aesthetic.

Business Card Paper Types

The first step in designing your business card is choosing the type of paper it will be printed on. Most business cards range from 14­–20 pts.

  • Regular cardstock (14 pt) — The standard business card option. Cost effective and typically used by companies that are printing cards in bulk.
  • Deluxe cardstock (16 pt) — A little thicker than regular cardstock, premium card stock can be coated or uncoated, giving it a more substantial feel.
  • Premium card stock (18 pt) — Make a statement and command attention with 18PT C1S Business Cards. They are printed on thick 18PT paper with a coating on the front with no coating on the back (C1S).
  • Plastic — To really stand out, some professionals opt for thicker plastic versions of business cards. This level of customization isn’t always available, but it certainly makes a statement.
  • Waterproof – These cards are composed of materials that make it waterproof and ultra-resilient, giving it the durability to last for many years. This 10pt stock works well for insurance cards, business cards, menus and much more.
  • 100 LB Cover Linen – Linen business cards are printed on 100lb. paper and have a very unique textured feel. These full-color, high-end business cards are printed on white linen cardstock.
  • Brown Kraft – Brown Kraft cards are printed on thick, light brown kraft paper that has natural fibers and subtle visible flecks to give it an organic look and feel. The stock is 30% recycled lending to its rustic, eco-friendly appeal.

Finishing: Gloss and Matte Business Cards

  • High Gloss UV finish cards have a slight sheen to them and reflect light. If your business card uses a lot of color or includes a photo, a glossy finish may be the most attractive option. Made from a compound dried under ultraviolet light, UV coating helps prevent your business cards from fading.
  • Matte-finish cards have a smooth surface but lack the shiny, reflective patina of a glossy card. If your card has a lot of text and very little color, a classic matte finish may be the best choice.
  • Spot UV Gloss finish gives Business Cards an eye-catching texture. It is a glossy coating on specific areas that make text and visuals pop. It is printed on top of the matte finish.
  • Raised Spot UV – Suede Raised Spot UV Cards feature smooth glossy raised areas that contrast beautifully with the Suede/Soft Touch Laminate foundation of the cards.

Special Paper Card Options 
Here are a few unique, less-commonly used paper options for business cards that can really help you stand out.

  • Painted Edge — For a special touch, some cards can have colored or foiled edges, giving them a distinctive look when viewed from the side.
  • Hot Foil – You can choose from gold, silver, or copper foil accents on 14pt Uncoated or 16pt Silk Laminated Business Cards for an ultra-refined custom finish that adds sophistication and class to any business or brand.

You can choose any of these paper types and finishing options for business cards. If you are ready to create your own eye-catching business cards, click here

Bridging the Gap: 5 Print Marketing Materials That Still Have a Place in the Digital World

In the age of digital dominance, it’s easy to assume that print marketing has taken a back seat. However, the reality is far from it. While digital platforms offer immense reach and efficiency, the tangible and tactile nature of print materials still holds a unique charm and effectiveness. In this blog post, we’ll explore six print marketing materials that continue to thrive in the digital era, proving that the physical touch can make a lasting impact in the virtual world.

  1. Business Cards: Your Pocket-Sized Introduction:

In a world saturated with virtual connections, the business card remains a powerful tool for making a memorable first impression. Its physical presence allows for a tangible exchange of information, creating a personal connection that digital alternatives often lack. The tactile experience of handing over a business card can leave a lasting impression that goes beyond a simple email exchange.

  1. Brochures: A Story in Your Hands:

Brochures are like miniature storytelling devices. They provide an opportunity to showcase your products or services in a visually appealing and comprehensive format. The physical act of flipping through the pages allows potential clients to engage with your brand on a deeper level, making brochures an invaluable addition to your marketing arsenal.

  1. Direct Mail: Cutting Through the Digital Clutter:

In an era of overflowing email inboxes, direct mail stands out as a more personal and tangible form of communication. Whether it’s a postcard, flyer, or personalized letter, direct mail allows you to target specific audiences with a physical reminder of your brand, making it a powerful complement to digital marketing efforts.

  1. Printed Catalogs: Navigating Choices Offline:

While online shopping has become the norm, the appeal of a well-designed printed catalog is far from obsolete. Catalogs offer a curated and tactile browsing experience, allowing customers to engage with your products in a more deliberate and focused manner. A beautifully crafted catalog can serve as a memorable showcase for your offerings.

  1. Posters: Capturing Attention in the Physical Space:

Posters remain an effective way to grab attention in the physical world. Whether displayed in-store or at events, a strategically placed poster can convey a powerful message that resonates with your target audience. The visual impact of a well-designed poster can create a lasting impression that extends beyond the digital realm.

  1. Stickers and Decals: Mobile Brand Ambassadors:

Stickers and decals might seem like simple marketing tools, but their versatility and visibility make them powerful brand ambassadors. From laptops to water bottles, these small, tangible pieces can turn your customers into mobile advertisers. Their physical presence in the everyday lives of your audience adds a personal touch to your brand.


While the digital landscape continues to evolve, print marketing materials remain relevant and impactful. The tactile and tangible nature of these materials offers a unique and memorable way to connect with your audience. By strategically incorporating print into your marketing strategy, you can create a holistic and effective approach that bridges the gap between the physical and digital worlds. Embrace the power of print to leave a lasting impression in a world that is increasingly virtual.

How to Elevate Your Business Through Targeted Local Print Marketing Initiatives

Print marketing is experiencing a renaissance amidst the overwhelming wave of digital strategies. While the digital landscape saturates consumers, print has emerged as a trustworthy, reliable, and memorable mode of marketing. Joe Pulizzi of the Content Marketing Institute notes that "print is non-traditional marketing," making it an innovative choice in today's landscape. For local businesses, with a physical presence, print marketing proves to be a powerful tool, surpassing digital in local effectiveness.

Why Print for Local Business?

Research indicates that 68% of local businesses consider print marketing critical, with only 8% prioritizing digital. Print materials, such as beautifully designed posters, flyers, and brochures, have a higher local reach, fostering brand awareness and leaving lasting impressions.

Building an Effective Local Print Marketing Campaign:


  1. Guerilla Marketing: Utilize cost-effective guerilla marketing strategies with stickers and posters for an authentic and distinctive brand narrative. This approach fosters personal connections and turns consumers into brand ambassadors.

  2. Direct Mail: Leverage the convenience of direct mail marketing, with studies showing that 81% of direct mail is read and engaged with. Incorporate brochures, newsletters, or personalized greeting cards containing your brand logo, a unique design, and a QR code for a seamless connection to your website.

  3. Posters: Visual and impactful, posters attract local customers, convey key information, and are cost-efficient when printed in bulk.


  1. Do It Yourself: For small businesses with a creative flair, designing your print materials ensures personalization and creative control.

  2. Find a Top Designer: Employing a skilled graphic designer guarantees memorable, high-impact designs that resonate with consumers.


  1. Strategic Placement of Posters: The location where posters are displayed is crucial; match it with your target audience's habits and demographics.

  2. Leaflet Distribution: Hand out leaflets strategically, considering size, profiling your audience, and exploring collaborations with other businesses for wider distribution.


  1. Coupons and Vouchers: Turn printed flyers into promotional vouchers with coupon codes to track consumer engagement and response rates.

  2. QR Codes: Incorporate QR codes in printed materials to unlock digital engagement, enabling tracking of responses and measuring ROI.

How to Design the Best Newsletters: Tips & Advice

A perfect illustration of how newsletters work.


It came from a long-time client in Florida.

 Here, in just a few words, is the simple method for using newsletters to build your business.

 First, you focus on creating a database of leads and clients. That means you ask people you come into contact with if you can sign them up to receive your newsletter. (Asking is essential in email; with print, you can simply mail it out to your clients and to a neighborhood area.)

Second, you keep in touch with your database using your newsletter. Monthly at a minimum.

Third, when people are ready, they contact you.


It’s as simple as that.

As my client in Florida said: You’re the only one they know. While others come into your leads’ and clients’ lives once and then disappear, you are in front of them on a regular basis. You squeeze out everyone else. So they choose you.


This is as simple as it gets.

Get started by ordering your newsletter today.

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